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  • The SKINNY on Radio Advertising  By : BIG Mike McDaniel
    Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too. More about advertising from BIG Mike McDaniel
  • Do Your Radio Ads Work?  By : BIG Mike McDaniel
    Most small businesses don't have a high powered
    advertising agency to produce selling radio
    commercials for them and end up with something
    akin to a high school play, or with the business
    owner reading tired copy.

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