How Much Stuff Is On Your Business Card?

Your name should be the biggest thing on your card. And it should be right there in the middle where any eye can pick it out without searching.

Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, and don't be shy. A fancy company logo is not you. YOU are the most important element of your business card. YOU do not deserve six point
type (smaller than a phone book) in a corner.

The second most important element of your new business card should be your preferred method of communication. If you are a big time cell phone user, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card. Remember, this is all about you and what can do for them, benefits.

Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock),
colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

There may be a dozen ways to contact you, including the number at Aunt Helen's, but most of them don't need to be on your business card. Telephone number and email will work for most people, address is an option.. you want them to communicate with you and few people use the mail for first contact.

If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Fred Mertz, Plumber" might work, but it doesn't convey what you can do for them. "Fred Mertz, I show up on
time, smell good and fix your leak, guaranteed", says a whole lot more. You have addresses the pain most people have when looking for a plumber. Now your business card is selling YOU and selling Benefits.

A professional business card says more about you and your business than any other tool in your advertising arsenal. You need a card that looks good, tells what you can do for them and makes it easy for them to contact you.

BIG Mike’s book Business Cards Front to Back is a must read for anyone planning to change or re-print business cards. BIG Mike’s Elevator Speech Book "Grab 'em and Close 'em” explains the importance of crafting a dynamite 13 word speech about what you can do for them when they ask, "what do you do?". ©2009 BIG Mike McDaniel all rights reserved

Article Source: http://www.smallbusinessadvertisingarticles.com

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