Advertising Cheaply And Effectively

Advertising is the lifeblood of your business. To be
effective you will need to advertise on a regular basis.
One advertisement rarely brings instant results. Your
potential customer needs to see your ads several times
before purchasing.

In order to make an effective campaign, it is necessary to
have an advertising budget. This would be money set aside
especially for advertising. It is wise to start on a
monthly budget. Start with a small but reasonable amount
and work up as the business starts to grow.

What ads should you start with? Classified ads are the
cheapest and will allow you to test your ads. Bear in mind
that Classifieds have the least exposure, so even if you
get 1-2 responses, you can consider that you have made an
impact. Once you have ascertained the best ad to use expand
it (adding benefits) and make into a Solo Ad.

A solo ad will give maximum exposure and will be how you
can test the most effective Ezines and publications for
your ads. Always remember to track and test every ad, and
note down your results. In this way you can find out which
ad is doing well and what ezines are producing the best
results.

Some keys to success in advertising are:

1. The 2 T's Track and test every ad

2. Targeting is a must. It is very important to choose the
right market for your advertising. This is a common mistake
with advertisers to advertise to the wrong market and
wonder why results are poor. For instance if you are
selling golf clubs ads to a health magazine you may not get
good response but advertising in a Golfing magazine would
produce better results.

3. Bigger is not always better. I have had varying results
from different Ezines/publications. Some quite small lists
have produced amazingly good results. Others with far
bigger lists had poor response.

The way you advertise is critical to your business. You
need to carefully plan and list all the places that will be
beneficial to advertise your business and target them one
by one. Build on your successes and grow your campaigns as
your budget allows. Good advertising will help you sell and
build your profitable business.

Article written by Cathy Qazalbash (c) Cathy is an experienced freelance writer/copywriter and publisher of the A-Y-B free marketing newsletter advertise-your-business.com copywriting-for-websites.com a1-newsletters.com

Article Source: http://www.smallbusinessadvertisingarticles.com

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